06/01/2009
Vans have teamed up with street artist, Dave the Chimp and have created a new line completely inspired by his works:
Every year, the European Marketing Managers at Vans have a meeting where they put forward ideas for collaborations. Usually it’s with brands like Carhartt. The UK MM knew my work, and suggested me as a possible collaborator. So I had to then pitch against two other UK brands (famous brands I won’t mention) so I knew I had to come correct. I studied graphic design and worked in advertising as well as being an artist, so I know how to put together a good presentation. I hand painted pictures of the shoes so the colours would be correct, had a concept behind the designs, and also showed ideas for additional stuff like box design and t-shirts. I did all this because I know most collaborations don’t go much further than the brand saying ‘we want this model shoe, in blue, and put our logo here’. I presented two ideas, one I thought too crazy for them to go with, using a shoe model that isn’t popular, and one ‘safe’ design. Somehow I won the commission, and at first they decided to make both designs, but ended up only making the ‘crazy’ shoe. I’m the first UK artist to have a Vans shoe. And I even got paid!! Stoked! - Dave
Release dates not yet know.
Photo posted at 22:11